About Cate Kemp
Two decades of teaching founders to lead the money.
I'm a financial performance and leadership coach with two decades inside the small-business world — and a habit of calling out poor financial management when I see it.
The story
Why I do this work.
Too many founders quietly hand financial leadership to bookkeepers and accountants, then wonder why the numbers never quite add up to the freedom they were promised. Tax accounting is not business advisory. And ticking boxes is not strategy.
I work with founders who are ready to take the wheel. We get crystal clear on where the business really is, build the processes and dashboards that lead to better decisions, and unlock cashflow and profit you can actually feel in your bank account.
Expect sharp questions, straight answers, and a partner who treats your business like a serious asset — because it is.
I work with founders who are ready to take the wheel. We get crystal clear on where the business really is, build the processes and dashboards that lead to better decisions, and unlock cashflow and profit you can actually feel in your bank account.
Expect sharp questions, straight answers, and a partner who treats your business like a serious asset — because it is.
The Principles
How I work, in four lines.
01
No-nonsense
Straight talk on the numbers, the team and the strategy. Clarity, not jargon.
02
Experience that matters
Two decades inside small business finance, operations and leadership.
03
Partnership, not service
You get a thinking partner who shows up in the trenches — not a vendor.
04
Results, in real money
Profit and cash you can feel — measured in your bank account, not a slide.
Industries
Trades, professional services, e-comm, hospitality, agencies
Stage
Established small businesses, $500k–$20m revenue
Outcomes
Cashflow stability, profit clarity, exit-ready operations